What is Clean Eating? The Whole 30?


Clean eating is food in it’s most natural and simple state. I often advise my clients to consider this question when wondering if they are eating clean or whole foods versus processed:

“Is this found in nature?”


I know,  this sounds rather obvious. Apple vs Apple pie… Apple is clean… But it’s the “other” ingredients that we have become accustomed to if you have been living on this side of 1950. You would think that something like applesauce would just say apples, and maybe some sort of preservative like citric acid to keep that apple from browning right? But since the age of Industrialization our foods have become what I call, “Frankenfoods.” Chemical, food-like substances.

Think of a Twinkie. What IS IT? If I asked you to go to the store and make a Twinkie from absolute scratch… what would you buy?

Is it from refined grain? Maybe from hydrogenated oils for a no cholesterol fat? Could it be from refined corn? What about the color? Where does Yellow #5 come from? What about the sweet flavor? Is it sugar or made from sugar into a man-made super sweet substance?

Most people don’t even wonder about the food they eat. But that isn’t you! You are reading a blog on clean eating!

Making the transition from processed foods to clean, whole, natural foods is simple yet can be quite a shock to your lifestyle. Let’s face it, we live in a society that celebrates the ability to go to In and Out Burger and I literally have never seen less than 10 cars at McDonalds at any given hour.

But Fast Food is an obvious villain. Processed foods are hidden in things even health conscience people consume. Have you looked at the ingredients on your spices lately? Don’t even bother with condiments! Yikes! We are a condiment country! We slather our food with all sorts of sauces, dips, spreads and so on! I know more than a few people who barely have room for food in their fridge due to the multiple bottles and containers of condiments.

This is a tough step socially my friend. People don’t get it. Shouldn’t mayo be eggs, oil, salt and an acid like vinegar? Yes, it once was. Not it has colorings and flavor and WHEAT… yeah, wheat!! Most mayo isn’t gluten free!

I don’t want you to feel overwhelmed. I want you to just start with the house.

  1. Remove all processed foods from your pantry, cupboards, fridge, car and workplace.
  2. Go shopping around the perimeter of the grocery store. Meat, veggies, fruits, nuts and seeds are always on the perimeter. There are a FEW things in the middle like your oils and vinegar…but not a lot.

Let’s just start there ok?

This is a powerful step! You just eliminated a boat load of Frankenfoods that are keeping you from feeling and looking your best!

If you don’t have easy access to it, you won’t eat as much.

At a later date we will walk down the path of WHY you need to eliminate these “comfort foods” from your diet. But for now, we are keeping it simple and basic and actionable.

Now, for those of you in my Restore programs, there are other steps and tips on what to do when you aren’t at home and in full control of your menu. Like I promised when you started your program,

I will teach you simple, actionable steps that lead to powerful transformations.

You don’t have to be enrolled in a course to eat clean. But if you want to learn how to incorporate it into a lifestyle, having help from someone who lives it out everyday is priceless.

Eat Clean.



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